Enterspace

In the summer of 2016, I worked as a Content Writer and Marketing Consultant for many companies, one of which was Enterspace. When I was hired by them, I was tasked with writing B2B articles about the specific software they were marketing. In addition, they needed me to analyze business trends and use them to endorse their products.

At the start of my pay period, the company would give me the titles of the articles they wanted me to write. After that, they would leave me to complete my assignments with little to no guidance. This meant that I had to become familiar with their products by myself, without their assistance. I also had to conduct research on the current industry standards and trends, and relate those back to the product. For example, one of the articles I wrote was about the benefits companies experienced when they allowed their employees to work from home. In order to write it, I had to research and analyze statistics put out by different businesses and use that information to promote Enterspace’s solution for remote employees.

Though I didn’t have a lot of technical experience in the field, I was committed to learning as much as I could about the industry. I took the time to learn about the products by watching videos, tutorials, and reviews. I also read everything I could find about the products in order to make sure I was competent enough to write about them. In addition, I was sure to verify that the information I was using for the industry business trends was reliable, conclusive, relevant, and up to date. When it came time to actually write the articles, I was confident that I had a firm understanding of what I was writing about. By taking the time – and making the effort – to become proficient with the content matter, I was able to compensate for my initial lack of experience. As a result, I was able to provide Enterspace with articles that would be both insightful and informative to their potential customers.